EXPERIENCE

Built through experience. Refined over time.

I began my career in corporate beauty, where I learned firsthand how strong brands are built through positioning, customer experience, communication and consistency.

That foundation shaped the way I still approach brands today: understand what makes them distinctive first, then build the story and strategy around it.

VINKMEDIA · LOS ANGELES

I later founded VinkMedia in Los Angeles, leading the brand strategy and communications company for more than a decade.

My work expanded across beauty, wellness, public relations, marketing, entrepreneurs, experts, lifestyle brands and international travel destinations, bringing together strategy, media, content, partnerships and project leadership.

It was also where my way of working became clear:

Less agency. More strategic partner.

I worked closely with clients across the bigger communications picture—sometimes advising, sometimes leading teams and projects, and sometimes being on the ground creating and executing the work myself.

FROM BEAUTY TO TRAVEL

As the work evolved, so did the industries.

Beauty remained a foundation, while projects expanded into wellness, aesthetic medicine, hospitality and destination storytelling, including work in Iceland.

Different categories, but the same question:

What makes this worth caring about—and what is the right story to tell?

VINK STUDIO

The next chapter.

Vink Studio is the evolution of that experience.

Today, I work directly with brands, experts and destinations as a founder-led strategic partner across brand strategy, PR, communications, marketing and content, with a particular focus on:

Beauty · Wellness · Luxury Travel