CREATIVITY
EXPERTISE
LESS
AGENCY,
MORE STRATEGIC PARTNER.
HOW I WORK
LESS AGENCY. MORE STRATEGIC PARTNER.
I don't believe the best strategy happens at arm's length.
I often work as an extension of my clients' teams, helping oversee the larger communications picture while staying close enough to the work to make sure the strategy actually becomes execution.
The role can change depending on what the business needs.
Sometimes I'm shaping the overall brand and communications strategy.
Sometimes I'm overseeing PR, content, marketing partners or outside agencies.
Sometimes I'm leading a launch, production or complex project from strategy through execution.
And sometimes I'm on location, behind the camera or in the room creating the content myself.
Need someone who can see the whole picture?
If the challenge doesn't fit neatly into a traditional agency scope, that's often where I do my best work.
BRAND STRATEGY
Get clear on what the brand stands for—and why it matters.
Strong communications start with a strong position.
I help brands, founders and experts define what makes them distinctive, clarify how they should be understood and create the strategic foundation that guides everything that follows.
Capabilities include:
Brand Positioning
Brand Narrative
Messaging + Voice
Audience Strategy
Competitive Positioning
Brand Architecture
Launch Strategy
Repositioning + Brand Evolution
Founder + Expert Positioning
PR + COMMUNICATIONS
Find the story worth talking about.
PR works best when it begins with a clear narrative—not a press release.
I develop communications strategies that connect the brand to the stories, conversations and cultural moments that matter. That may include earned media, thought leadership, launches, reputation strategy or ongoing counsel across the business.
Capabilities include:
Public Relations Strategy
Media Relations
Media Positioning
Thought Leadership
Founder + Executive Communications
Physician + Expert Positioning
Launch Communications
Narrative Development
Reputation + Messaging Strategy
Press Materials
MARKETING STRATEGY
Connect the story across every place the audience meets the brand.
Marketing should reinforce positioning rather than operate in a separate silo.
I help determine how the brand story should move across campaigns, digital channels, partnerships, social and experiences—then connect the right people and resources to bring it to life.
Capabilities include:
Integrated Marketing Strategy
Campaign Strategy
Launch Planning
Digital Strategy
Social Strategy
Audience Development
Partnerships + Collaborations
Influencer + Creator Strategy
Experiential Concepts
Strategic Oversight
CONTENT + STORYTELLING
Create content with a reason to exist.
Content is most powerful when it does more than fill a feed.
I develop content around the larger brand and communications strategy—from the story and creative direction to the way it is captured, produced and distributed.
Depending on the project, I may direct the work, oversee outside creative partners or be on location creating content myself.
Capabilities include:
Content Strategy
Brand Storytelling
Creative Direction
Editorial Content
Social Content
Campaign Concepts
Photography + Video Direction
On-Location Content Creation
Website Messaging
Content Production Oversight
STRATEGIC PARTNERSHIP
Sometimes the capability is simply owning the bigger picture.
Not every client needs another agency.
Some need a senior partner who can step inside the business, see how the pieces connect and help move the work forward.
I can serve as an ongoing strategic partner across brand, PR, communications, marketing and content—working alongside internal teams, agencies, creatives and outside specialists while maintaining a consistent point of view across the brand.
That might mean:
Leading communications strategy.
Overseeing PR and content partners.
Managing a major launch or production.
Connecting multiple agencies and workstreams.
Being on the ground when execution matters.
The role adapts to what the business needs.
Strategy when you need direction.
Leadership when you need someone to own it.
Execution when the work needs to get done.