Brand Strategy, PR + Communications for Beauty, Wellness + Luxury Travel
Strategy shapes the brand.
Story creates relevance.
Visibility builds momentum.
Vink Studio is an independent, founder-led brand strategy and communications studio founded by Michelle Vink.
Less agency. More strategic partner.
The STUDIO
Where strategy becomes story.
I work directly with brands, experts and destinations to shape positioning, communications and the story behind the brand.
Rather than operating like a traditional agency, I often become an extension of the team—connecting brand strategy, PR, marketing and content while staying close enough to the work to help lead execution.
Strategy. Leadership. Execution.
EXPERtise
Where trust, taste and storytelling drive choice.
BEAUTY
Building beauty brands with a point of view.
Brand strategy, launches, PR and content designed to create distinction.
Explore Beauty →
WELLNESS
Turning expertise into authority.
Strategic positioning and communications for wellness, aesthetics and expert-led brands.
Explore Wellness →
LUXURY TRAVEL
Turning places into stories people want to experience.
Brand strategy, PR and destination storytelling built around what makes a place memorable.
EXPERience
Built through experience. Refined over time.
I began my career in corporate beauty before founding VinkMedia in Los Angeles, where I spent more than a decade working across brand strategy, PR, marketing, communications, content and production.
The work expanded across beauty, wellness, entrepreneurs, experts, lifestyle brands and international destinations—including hands-on travel and content projects.
Vink Studio is the evolution of that experience: more focused, founder-led and built around the way I work best.
CAPABILITIes
Strategy first. The right tools follow.
Brand Strategy
Positioning · Messaging · Brand Narrative · Launches
PR + Communications
Media Relations · Thought Leadership · Expert Positioning
Marketing Strategy
Campaigns · Partnerships · Digital · Audience Strategy
Content + Storytelling
Creative Direction · Social · Editorial · Photo + Video
CONTACT
Have a story worth telling?
Whether you're building something new, repositioning an established brand or looking for a more strategic approach to visibility, start with the story.